Athletes competing in a HYROX event

Your body is your billboard.

BodyBid connects endurance athletes and brands. Auction a spot on your body, let a company turn it into a temporary tattoo, and race. 100 spots. Auctions open at 100 signups.

The HYROX & ATHX market is already huge.

1.5 million

HYROX participants in the 2025-26 season, across 80+ events and 30+ countries

5.6%

average engagement rate of niche athletes, nearly triple the traditional influencer average

+112%

year-over-year growth in the sponsorship value of niche athletes

How it works

  1. 01

    The athlete opens the auction

    They pick the spot on their body — shoulder, bicep, calf — set a reserve price and lock in the race date.

  2. 02

    The brand bids

    Companies compete. The highest bid wins. Payment is held in escrow until race day.

  3. 03

    The tattoo gets printed

    BodyBid orders the compliant temporary tattoo and ships it to the athlete.

  4. 04

    The athlete races

    They apply the tattoo, race the event and post content with #ADV. The brand gets the post-race report.

An athlete's arm and wrist with a tattoo

For athletes

Your race is worth more than a medal.

Auction a spot on your body. A brand turns it into a temporary tattoo. You race, they pay. On average, endurance athletes with 500k+ followers can generate €5,000-20,000 per race.

  • No upfront cost. No risk. If you don't win the auction, you lose nothing.

  • You set the reserve price and pick the brands. BodyBid filters the bids for you.

  • Clear contract, escrow payment, AGCOM compliance included.

  • The tattoo is compliant with Regulation (EC) 1223/2009 (supplied by Wanapix).

    Woman lifting weights in the gym

    For brands

    Reach the endurance community where it actually counts.

    Niche athletes have a 5.6% engagement rate — nearly triple the average. Their sponsorship value grew 112% in a single year. BodyBid gives you access to them through transparent auctions.

    • Niche targeting: HYROX, ATHX, Ironman. Not reach, but loyalty.

    • Authentic content produced by the athlete during the race.

    • Cost controlled by auction. You only pay if you win.

    • Post-race report with visibility and engagement metrics.

      Public roadmap

      No vague promises: below is exactly what happens at each signup threshold.

      1. Phase 1 — ValidationNow · 0-50 signups

        Validating the idea with real people

        Landing page live, signups from athletes and brands, direct outreach to 5 influencers and 20 endurance brands.

      2. Phase 2 — First deal100 signups

        Closing the first auction

        Signed contract, Stripe Connect payment with escrow, tattoo printed and shipped, post-race report delivered to the brand.

      3. Phase 3 — Platform200 signups

        Opening the self-service platform

        Self-service auctions, dashboards for athletes and brands, expansion to Ironman and Spartan Race, brand API.

      Frequently asked questions